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The website states the following, "Make a booking on 011 728-3140." I analyzed that the web site also said " Welcome to Pampered Pets! Specialised grooming for all kinds of friends! Click here to book." They also stated " Pampered Pets is a professional grooming parlour situated in the north eastern suburbs of Johannesburg, at the Orange Grove Veterinary Hospital. Pampered Pets was established in 2006 and offers specialised grooming for both dogs and cats. We groom all shapes, sizes and breeds of dogs such as Yorkshire Terriers, Poodles, Maltese, Schnauzers and many more." The meta header had dog grooming as the first search term. This keyword was followed by grooming, pet care, and grooming parlour which isn't as important as dog grooming. The other words they uses is johannesburg. orange grove is also included and will not be seen by search crawlers.